Facebook Pixel 101
How to create, install and utilize the power of the pixel.
The Facebook Pixel is an absolutely pivotal integration that will seriously increase the firepower and effectiveness of your digital ad campaigns.
Installing a Facebook Pixel will allow you to retarget your own web traffic, and enable a certain amount of site tracking which is useful in accurately counting your conversions.
BUT! Besides the added benefits of tracking, the Facebook Pixel allows you to leverage the power of all that data Facebook has been collecting through the creation of what are called “lookalike audiences” where you can not just retarget your own website traffic from the last 180 days but make a separate lookalike audience of highly likely customers based on the demographics of your exact audience – which is insane.
Create and Install a Facebook Pixel
In this article, we’ll cover how to create and install a pixel on your website. To learn more about the pixel before getting started, check out the benefits of installing a Facebook pixel.
If you already created a pixel and want to find your pixel base code, skip to section 2, Add the Facebook pixel to your website. Follow the instructions to Manually add pixel code to website.
Before you begin
- You need a website for your business.
Create a Facebook pixel
- Go to Events Manager.
- Click Connect Data Sources and select Web.
- Click Get Started.
- Select Facebook Pixel and click Connect.
- Read how the pixel works, then click Continue.
- Add your Pixel Name.
- Enter your website URL to check for easy setup options.
- Click Continue.
Add the Facebook pixel to your website
Once you’ve created your pixel, you’re ready to put the Facebook pixel code on your website. For instructions on how to do this, choose your setup option: