How to Set Up a Facebook Business Page in 2020

How to set up a Facebook Business page in 2020

Let’s get you straight to the source at Facebook, with easy step-by-step instructions noted below.


Here’s what you’ll need to set up your Facebook Page.

1. Your business name and description

Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does. 

2. A profile photo and cover photo

Choose photos that best represent your business. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your store, products, or one from a current marketing campaign.

Get the image dimensions

3. The action you want people to take

At the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call your store. It just takes a few clicks.

See how to add a call-to-action button

6 in 10

local businesses1 say having an online presence is important for their long-term success2.

Facebook IQ explores how online presences help people and brands establish and maintain connections.

Read a research about optimizing direct response campaigns for Facebook, Instagram and Audience Network from Facebook IQ

What do you do once you’ve created a Page?

Publish new content.

Your Page should be active and informative before you start promoting it, so start posting updates as soon as it’s live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.

Start messaging.

Let people send your business private messagesto ask questions, get in touch or make suggestions. Facebook Messenger is integrated with your Page, so you can connect with customers one-to-one.

Add special features.

To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menulisting your services or showcasing your products with a shop section.

Promote your Page.

Once your Page is set up, invite your customers and contacts to connect with you there to get in touch and keep up with what’s going on. You can also run ads to find brand new followers.

Keep improving.

Click on Insights at the top of your Page to see how people are engaging with your business—you’ll see how many people you’re reaching with your posts and which content they like best. Seeing how your Page is performing can help you define a better content strategy.

Cover every step of creating a Facebook Page in this 15-minute Blueprint course.

Learn how to set up a Facebook business Page with a free online course from Facebook Blueprint

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