Here’s what you’ll need to set up your Facebook Page.
1. Your business name and description
Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does.
2. A profile photo and cover photo
Choose photos that best represent your business. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your store, products, or one from a current marketing campaign.
Your Page should be active and informative before you start promoting it, so start posting updates as soon as it’s live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.
Click on Insights at the top of your Page to see how people are engaging with your business—you’ll see how many people you’re reaching with your posts and which content they like best. Seeing how your Page is performing can help you define a better content strategy.