PACIFIC AVALON YACHT CHARTERS – CASE STUDy
Luxury yachts, google ads + fierce competition
Pacific Avalon Yacht Charters needed leads. Badly. Like yesterday.
After 37 years in business, the landscape of Newport Beach had changed drastically. Increased competition, new government regulations eating up profit margins, and a near complete lack of digital presence forced the business to invest in themselves – or die.
Even though the pain point was leads, you can’t just run a few ads like the old days and sweep up the cash. Consumers are complicated. To do it right, you need to craft a customer journey – and help them not fall out of your sales funnel along the way.
strategic brand videos
First up, refreshing the brand. Our agency videographer shot videos and photos with a modern look + feel.
Next up, building that fresh creative into a new website optimized for conversions and tracking necessary for killer ROAS.
Google Ads + Social retargeting
Then after deep competitor research, we crafted high performance Google Ads with a budget of $10,000 a month (plus social retargeting).
Leads. And leads. And more leads. So many leads that over the next year we helped them hire 2 new Sales Managers.
For every $93 our team put in our marketing machine, out popped a lead worth $10,000. It was a literal cash machine.
And the best part? Those are just tracked conversions! We aren’t even counting call-in leads, or other web leads in that total or it would be: