may your wildest dreams come true

Our local team

Smart. Creative. Digital.

Daniel Mickelson

CEO, Founder

Experience marketing over 50 brands in 12 different industries, driving over 70 million in sales – with years client-side as a Director of Marketing as well as agency-side. He holds a degree in marketing, and studied abroad at Oxford. Daniel started his agency career with a brief stint on the National Accounts team for Kia Motors America on Super Bowl commercials at renowned LA creative agency David & Goliath.

Kyle Lemburg


Our agency drone pilot, Kyle has personally shot over 300 strategic brand films in 15 industries. His love of storytelling digs deep to tell your brand’s unique story to your avatar. In addition to nearly 10 years in film, he has a passion for landscape and street photography (with over $30,000 in video and photo gear to prove it). Oh but be careful with your client feedback, he knows Krav Maga.

Krista Lichtner

Marketing Manager

Krista makes sure someone actually does the work around here.

With 7 years experience at fashion brand Brandy Melville, a marketing degree in-hand, and a hawkish attention to detail – rest assured your deliverable timelines will be met, and your daily projects are in good hands. Oh she’s also insta famous, with over 100k followers. nbd

Gabrielle Gerbus

Brand strategist

With experience on brands like Apple and other top level Fortune 500 companies, Gabrielle brings a unique view on brand marketing surely to add to your overall market positioning.

She has a passion for getting to the core of brand messaging, to tell a story worth telling. 

Samantha O'leary


With experience in fashion management, Samantha is a logistics queen. Agency project workflow is a piece of cake after 8 years as a corporate operator. In her spare time she owns and operates a swimsuit label, ain’t no thang.

Ali Tzikas

intern extraordinaire

Doer of all things big and small, Ali gets a chance to wear all the hats in our nimble digital agency as she learns the ropes while in college. Watch for her on the big screen too, she acts in Hollywood and writes full screenplays on the weekends. 

Jake Habenicht

marketing coordinator

Jake is one of our best people. Like the rest of the team, anything you need, he can do. 

Sofia Schaefer

marketing coordinator

Sofia can do it all! She is task oriented and determined to have great connections with all the clients she works with. 

Krystal Stading

marketing coordinator

Krystal is one of our best. I know I say that about everyone, but I mean it. She never fails to tackle any project Danny throws at her. Look at how precious her dog is too.

Gulliver Farnan

lead creative

Gulliver is one of the most talented people we could have on our team. He is our in-house graphic designer. He spends hours hand sketching all of his designs. There is no one who is more insanely attentive to small details. Gulliver is incredible.

Aynsley Ramsaur

mktg coordinator

Aynsley is interning at Algorithm while she is in college. She is a psychology major looking to apply those skills to Marketing!

Tiffany Mcneil Cruz

digital mktg coordinator

Tiffany is new to the team! She operates a non-profit called Recycle for Veterans when she is not doing amazing work for Algorithm. She is certified through the Google Ads certification program. We love Tiffany!

Ben Knobel

digital mktg coordinator

Ben is a jack of all trades, willing to learn, and is focused on sharpening up his digital marketing smarts with hands on experience in Facebook Ads, Google Ads, web development, and more. He even sports a brand new Google Ad Certification. We are lucky to have him.


Our digital team

The best in the world.

Brian Hurst

Full stack web dev

Fluent in WordPress, HTML5, CSS/SASS, JavaScript/TypeScript, PHP and more – Brian is a nationally recognized web developer. He’s especially good when it comes to squishing bugs and building beautiful UX + UI. Brian offers deep experience in web dev solutions, and we are lucky to have him on the team. Based in New York City.

Meg Lewis

Marketing Manager

Hands-on experience with a decade of brands, Meg is savvy in all things digital marketing. She builds everything from email blasts to social campaigns, to even the occasional web edit. Truly a jack-ette of all trades. Based in Pennsylvania.

Waseem Nazir


Waseem has been with Algorithm for over 5 years. With experience at over 20 PPC firms globally, he picks and chooses the top performing strategies to drive real results in your PPC campaigns. Based in Canada.

Joseph Karam


A legacy agency partner, Joseph provides on-demand strategy with experience on brands like Panasonic, business start-up accelerators like SEED SPOT, and more. Based in Southern California.

Oz Urek

elite Coder

Oz has been our agency fixer, for over 4 years, fluent in Python, Django, Squarespace, React, JavaScript/JQuery, HTML, CSS/SASS/LESS, WordPress, Hubspot, Shopify, PostgreSQL, Pandas, Infusionsoft, Conversion Analytics, Heroku, Git, Sketch and more.

When no one else can find that glitch in the code, Oz can. Every time. Currently traveling the world. 

John Carlo

Graphic Design

Fluent in Adobe Illustrator, Photoshop, InDesign, and more, John Carlo is an absolutely essential piece of our marketing services here at Algorithm Agency. Based in the Philippines.

Connect with our team

Playground for creative people.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.